Fri, 27 July 2012
New York City's thriving craft brewing industry today hearkens to a time over a century ago when the city was one of America's great beer-making capitols, the home to a robust industry of breweries and beer halls. In the 19th century, German immigrants introduced the lager to thirsty crowds, manufacturing thousands of barrels per year from breweries in Manhattan and Brooklyn's 'Eastern District' (primarily Bushwick and Williamsburg).
Following World War I and Prohibition, New York lost its hold over beer manufacturing to more saavy Midwestern beer makers. But a few local brands weathered the century with unusual marketing ploys -- from sports sponsorships to the Miss Rheingold beauty pageant.
Featuring special guest host, photographer and filmmaker Scott Nyerges